The address of this building is 3819 Monroe Avenue Pittsford New York 14534. Monroe Avenue is a major street that is home to many shops and restaurants and Pittsford is one of the more affluent suburbs in Rochester NY. The street this building is on is a short stub street that runs parallel to the main Monroe Avenue, and the short stub street also goes by the name of Monroe Avenue. (A quick Google maps search will clear up any confusion). Between Monroe Avenue and the stub street is a buffer that has a random selection of trees and bushes growing up in it. There is good visibility of the building from the main Monroe Avenue but the view is slightly obscured because of trees in the buffer zone. (See pictures 10-13 and 22-30).
This is a very unattractive building. The exterior front wall is white stucco on block with a concrete block vestibule. The other exterior walls are siding materials. Its basically two building put together with a stucco front slapped on to make it look like one building. (see Picture 6). If you are looking straight at the building, the left side is two floors. The top floor contains offices and the area below is warehouse storage. The main entrance leads into a large one story showroom.
There is an existing sign box above the vestibule. The town will allow us to place an 84 square feet sign on the building so the existing sign box is probably too small. I’ve attached Jpegs of our logo. You may want to use them in your design for the sign.
The town will have to give their stamp of approval on the new façade and sign.
Two sides of the building have frontage however the front of the building has the main visibility.
The front façade of the building is 84 feet across. The vestibule is 16 feet across and 6 feet 5 inches deep. The length of the building is 76 feet.
The parcel of land the building is on is zoned commercial however it’s on the very edge of a residential neighborhood (see picture 9). The town ordinance states that “the architectural and general appearance of all commercial buildings and grounds shall be in keeping with the character of the neighborhood.” I’ve attached various pictures of storefronts along Monroe Avenue as a reference guide. (See pictures 14 through 18) I’ve also attached pictures of a country club in town that was able to transform its stucco buildings into something that is attractive. (See pictures 19, 20, 21)
The building is on the Erie Canal hiking/biking trail, so there is a steady stream of people that walk by. (See pictures 4, 5)
The building will be a physical therapy office. The inside of the building will have dark hardwood floors and typical drop ceilings. There will be treatment rooms and a large workout area. The hope is that the feel of the place will be more like a spa than a typical physical therapy office.
We would like to make it more modern, up to date, and visually appealing while gaining better exposure to traffic.
We have $10,000 in our budget for just the facade but if there is a really great idea we would go up to $20,000. And I suppose with a real killer concept we would go higher. Obviously a sure winner would be under $10,000 and killer idea!
There is a large grassy area in the front. Because of parking limitations in the neighborhood, there is an outside chance that someday we might have to infrequently use this grassy area to park a couple of cars, so we would rather not have anything permanent there. We would be ok with anything that can be moved such as a tree in a large planter. When designing the façade please include suggestions for this grassy area (pavers, stamped concrete). It can remain as grass if that is best.
If something does need to be installed in this area, we would be ok with it being installed 13 feet from the building. This way we could park two cars there in case of emergency. (Picture 8).
A sign can be placed on both frontages however the total sign cannot exceed 84 square feet. We would like to max out the size of the sign. Probably the best bet would be to use the entire 84 square feet on the front façade, but you could have two signs. For example, you could have a 60 square feet sign in the front and a 24 square feet sign on the side.
We want something that looks appealing, attractive, tasteful, clean, elegant and simple. At the same time we would like the building to capture the attention of traffic that travels along the major street, but we have to be careful because anything too flashy might get rejected by the town. I know it sounds like we want it all.
We are open to any ideas on the sign. You can use the jpegs attached or you may simply have our name spelled on the front lit with goose neck lighting. (Similar to picture 23)
We don’t want it to look like a mom and pop shop. We would rather that it looks like a national franchise, and like we know what we are doing.
We would rather not reroof at this time. We do plan to paint the sides of the building.
We plan to begin construction this summer.
All views are to include proposed signage.
1) ELEVATION VIEW: Scale 1/4"-1' (or 1/50) from front WITH new pavers, new shingles, and new siding (if applicable).
2) ELEVATION VIEW: Scale 1/4"-1' (or 1/50) from front WITHOUT new pavers, new shingles, and new siding (if applicable). This assumes that we will add these items at a later date.
3) ELEVATION VIEW: Scale 1/4"-1' (or 1/50) from side view similar to picture #2 WITH new pavers, new shingles, and new siding (if applicable).
4) ELEVATION VIEW: Scale 1/4"-1' (or 1/50) from side view similar to picture #4 WITHOUT new pavers, new shingles, and new siding (if applicable). This assumes that we will add these items at a later date.